Anti-racism educational charity Show Racism the Red Card (SRtRC) has relaunched it’s community awareness platform Voices created, and supported, by the team at Raiys.
Voices brings together the experiences of those who have suffered racism alongside advice from those who are working to stop it, creating a powerful public platform to support the charity’s campaign work.
As the name suggests, Voices is built around bite-sized video testimonies of people sharing their own lived experience. Educational resources from Show Racism the Red Card and other anti-racism organisations are presented on the same page as each video along with direct links to information and support.
Raiys worked with SRtRC to record videos with people from the worlds of sport, education and wider society to highlight the impact of racist behaviour and share knowledge about the way racism is being tackled in workplaces, schools, teams and communities. The result is a free to access, safe digital space that anyone can use to learn more about the impact of racism and how to challenge it. Among those contributing their stories are The Right Honourable Stuart Lawrence, footballer Anita Asante and television presenter Ben Cajee.
Phil Worms, Digital Director of Raiys, said: “We are proud to continue playing a part in giving a voice to this important subject. The anti-racism message should be at the forefront 365 days a year, not just when the media pick it up when a young sportsperson gets publicly abused. We hope the platform we’ve created with Show Racism the Red Card continues to be a really valuable public resource.”
Ged Grebby, CEO of Show Racism the Red Card, added: “Voices is our publicly available platform full of relatable and empathetic stories from real people. It is another channel in making our anti-racism message even stronger.”
Find out more by visiting the Voices platform here.
If you would like to contribute to Voices, please click the Share Your Story button on the platform and submit your details to the team at Show Racism the Red Card so they can get in touch.
Raiys works with charities to create bespoke platforms to amplify their causes.
If you have a campaign that needs our help, we’d love to hear from you.
